This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Instagram Marketing 2021
Course Overview
Introduction to the course (2:43)
Resources Module - 1
Setting Up
Introduction (0:22)
Signing Up (5:32)
Name vs Username (1:00)
Writing a Bio (0:49)
Navigating the Instagram App (3:59)
Resources Module - 2
Digging Deep
Introduction (0:33)
Identifying the inspiration (1:18)
Going back to the origin (1:18)
Adding Value (1:11)
Long-term vision (1:04)
Brand values (0:53)
More Examples (1:46)
Resources Module - 3
Strategy
Introduction (0:32)
Creating a strategy deck (0:38)
Your approach (4:30)
Brand keywords (0:29)
Look and feel (1:21)
Page theme (3:46)
Tone of voice (0:16)
Competitor Analysis (0:42)
Conclusion (0:11)
Resources Module - 4
Strategy Deck Example
Strategy Deck Template
Planning
Introduction (0:21)
Questions to ask yourself (0:59)
Creating a post assortment (0:54)
Creating a post breakdown (2:05)
Planning your grid (1:05)
Campaigns (2:24)
Shoot Plans (3:27)
Resources Module - 5
Shoot Plan Example
Shootplan Template
Creating
Introduction (0:28)
Photography and Videography (0:21)
Exposure triangle (2:08)
Composition (0:35)
Foreground elements and movement (0:32)
Stop Motions and Timelapses (0:38)
Videos (MISSING PART ADDED JUST INCASE)
Easy Equipment Upgrades (0:22)
Sourcing props (1:02)
Editing (1:25)
Graphic Design on Canva (8:30)
Graphic Design on Over (9:54)
Communicating with a Graphic Designer (0:32)
Shooting flatlay (2:33)
Shooting stop motion (4:02)
Shooting a product video (2:15)
Editing the video in Inshots (9:38)
Resources Module - 6
In Depth : Stories, Reels, IGTV, Live, Filters
Introduction (0:20)
Stories (0:22)
Planning your story content (0:53)
Creating stories (6:50)
Highlights (0:15)
When to have Highlights (0:20)
Common highlights for brands (1:08)
Highlight names and icons (1:41)
IGTV (0:59)
Live (1:12)
Reels (0:24)
How to use reels (4:01)
Filters (0:30)
Types of Filters (0:54)
How to use and save a filter (0:32)
How to make and publish your own filter (14:01)
Resources Module - 7
Publishing
Introduction (0:21)
Creating a content calendar (0:30)
Grid Previews (0:23)
Media Folder (0:19)
Captions (0:23)
Hashtags (1:45)
Tags (0:28)
Geotags (0:39)
Timings (0:25)
Scheduling (0:21)
Resources Module - 8
Distribution
Introduction (0:26)
Influencer marketing (0:17)
Strategizing an influencer campaign (1:30)
Curating a list (1:21)
Reaching out (0:29)
Ads (22:34)
Resources Module - 9
Insights
Walkthrough (3:40)
Resources Module - 10
Conclusion
Conclusion (0:37)
Resources Module - 11
Planning your story content
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock