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Instagram Marketing 2021
Course Overview
Introduction to the course (2:43)
Resources Module - 1
Setting Up
Introduction (0:22)
Signing Up (5:32)
Name vs Username (1:00)
Writing a Bio (0:49)
Navigating the Instagram App (3:59)
Resources Module - 2
Digging Deep
Introduction (0:33)
Identifying the inspiration (1:18)
Going back to the origin (1:18)
Adding Value (1:11)
Long-term vision (1:04)
Brand values (0:53)
More Examples (1:46)
Resources Module - 3
Strategy
Introduction (0:32)
Creating a strategy deck (0:38)
Your approach (4:30)
Brand keywords (0:29)
Look and feel (1:21)
Page theme (3:46)
Tone of voice (0:16)
Competitor Analysis (0:42)
Conclusion (0:11)
Resources Module - 4
Strategy Deck Example
Strategy Deck Template
Planning
Introduction (0:21)
Questions to ask yourself (0:59)
Creating a post assortment (0:54)
Creating a post breakdown (2:05)
Planning your grid (1:05)
Campaigns (2:24)
Shoot Plans (3:27)
Resources Module - 5
Shoot Plan Example
Shootplan Template
Creating
Introduction (0:28)
Photography and Videography (0:21)
Exposure triangle (2:08)
Composition (0:35)
Foreground elements and movement (0:32)
Stop Motions and Timelapses (0:38)
Videos (MISSING PART ADDED JUST INCASE)
Easy Equipment Upgrades (0:22)
Sourcing props (1:02)
Editing (1:25)
Graphic Design on Canva (8:30)
Graphic Design on Over (9:54)
Communicating with a Graphic Designer (0:32)
Shooting flatlay (2:33)
Shooting stop motion (4:02)
Shooting a product video (2:15)
Editing the video in Inshots (9:38)
Resources Module - 6
In Depth : Stories, Reels, IGTV, Live, Filters
Introduction (0:20)
Stories (0:22)
Planning your story content (0:53)
Creating stories (6:50)
Highlights (0:15)
When to have Highlights (0:20)
Common highlights for brands (1:08)
Highlight names and icons (1:41)
IGTV (0:59)
Live (1:12)
Reels (0:24)
How to use reels (4:01)
Filters (0:30)
Types of Filters (0:54)
How to use and save a filter (0:32)
How to make and publish your own filter (14:01)
Resources Module - 7
Publishing
Introduction (0:21)
Creating a content calendar (0:30)
Grid Previews (0:23)
Media Folder (0:19)
Captions (0:23)
Hashtags (1:45)
Tags (0:28)
Geotags (0:39)
Timings (0:25)
Scheduling (0:21)
Resources Module - 8
Distribution
Introduction (0:26)
Influencer marketing (0:17)
Strategizing an influencer campaign (1:30)
Curating a list (1:21)
Reaching out (0:29)
Ads (22:34)
Resources Module - 9
Insights
Walkthrough (3:40)
Resources Module - 10
Conclusion
Conclusion (0:37)
Resources Module - 11
How to make and publish your own filter
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